Ministry of Education
Subhro Sarkar
VIDWAN ID: 353438

Dr Subhro Sarkar

Male Doctor of Philosophy
Assistant Professor | Marketing Management
Indian Institute of Management Ranchi
Jharkhand
Expertise: Management
ORCID 0000-0003-4095-9577 Scopus 57196040457 Google Scholar qwzt_igAAAAJ
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14 Publications
0 Projects
662 Scopus Citations
567 CrossRef
6 Years 7 Months Total Experience
Publications
14 Total
Articles
14
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Scopus Scopus
662 Citations
10 h-index
CrossRef CrossRef
567 Citations
9 h-index
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Personal Details

Doctor of Philosophy
2020
N/A
Assistant Professor
Feb 2020 – Present
Indian Institute of Management Ranchi | Marketing Management
Social Sciences
Management

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Scholarly Publications

More Than Meets the Eye - Decoding the Significance of Avatars: A Systematic Literature Review

Journal Article
Journal of Global Marketing. Year: 2026. Volume: 39 , Issue: 3 , Pages: 353-379 .
Authors: Ankit Kumar Sinha; Ranjan Chaudhuri; Anjali Chopra; Subhro Sarkar
DOI 10.1080/08911762.2025.2524858 Crossref Crossref: 1 Scopus Scopus: 1

Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model

Journal Article
Electronic Markets. Year: 2025. Volume: 35 , Issue: 1 .
Authors: Ankit Kumar Sinha; Subhro Sarkar
DOI 10.1007/s12525-025-00826-3 Crossref Crossref: 1

Does Cultural Value Influence Consumers’ Attitudes toward Mall Events? A Study on Indian Mall Shoppers

Journal Article
Journal of International Consumer Marketing. Year: 2021. Volume: 33 , Issue: 5 , Pages: 526-542 .
Authors: Arpita Khare; Subhro Sarkar
DOI 10.1080/08961530.2020.1833269 Crossref Crossref: 6 Scopus Scopus: 10

Antecedents to Online Travel Purchase: Role of Network Benefits, Pilgrimage Packages, Interactivity, Trust and Customer Reviews

Journal Article
Journal of Quality Assurance in Hospitality & Tourism. Year: 2020. Volume: 21 , Issue: 6 , Pages: 690-715 .
Authors: Arpita Khare; Saumya Dixit; Subhro Sarkar
DOI 10.1080/1528008X.2020.1740133 Crossref Crossref: 26 Scopus Scopus: 25

Factors affecting website continuance intention: a study of Indian travel websites

Journal Article
Information Technology & Tourism. Year: 2020. Volume: 22 , Issue: 2 , Pages: 243-271 .
Authors: Arpita Khare; Saumya Dixit; Subhro Sarkar
DOI 10.1007/s40558-019-00162-1 Crossref Crossref: 11 Scopus Scopus: 13

A meta-analysis of antecedents and consequences of trust in mobile commerce

Review
International Journal of Information Management. Year: 2020. Volume: 50 , Pages: 286-301 .
Authors: Subhro Sarkar; Sumedha Chauhan; Arpita Khare
DOI 10.1016/j.ijinfomgt.2019.08.008 Crossref Crossref: 283 Scopus Scopus: 345

Influence of consumer decision-making styles on use of mobile shopping applications

Journal Article
Benchmarking: An International Journal. Year: 2020. Volume: 27 , Issue: 1 , Pages: 1-20 .
Authors: Subhro Sarkar; Arpita Khare; Amrut Sadachar
DOI 10.1108/BIJ-07-2018-0208 Crossref Crossref: 32 Scopus Scopus: 37

Influence of culture, price perception and mall promotions on Indian consumers’ commitment towards malls

Journal Article
International Journal of Retail & Distribution Management. Year: 2019. Volume: 47 , Issue: 10 , Pages: 1093-1124 .
Authors: Arpita Khare; Subhro Sarkar; Shivan Sanjay Patel
DOI 10.1108/IJRDM-06-2017-0134 Crossref Crossref: 29 Scopus Scopus: 33
Showing 1 to 8 of 14 publications