Dr Devesh Nigam
Reader
| INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Bundelkhand University, Jhansi
Uttar Pradesh
Expertise:
Hospitality, Leisure, Sport and Tourism
5
Publications
0
Projects
24
Scopus Citations
6
CrossRef
26 Years 10 Months Total Experience
Scopus
24
Citations
3
h-index
CrossRef
6
Citations
2
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Master of Arts
N/A
Reader
Nov 1999 – Present
Bundelkhand University, Jhansi
| INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Social Sciences
Scholarly Work
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Scholarly Publications
An analysis of organizational demographics and measuring the results after adopting digital marketing by smes of uttar pradesh
Scopus: 3
Partial least square method-structural equation model for assessment of drivers of digital marketing adoption by Indian SMEs
Scopus: 4
