Ministry of Education
Sunita Guru
VIDWAN ID: 348540

Dr Sunita Guru

Female Doctor of Philosophy
Assistant Professor (Grade-II) | Institute of Management
Nirma University
Gujarat
Expertise: Management
ORCID 0000-0002-9710-4062 Scopus 57221256589 Google Scholar 4moP8YAAAAJ
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5 Publications
2 Projects
29 Scopus Citations
55 CrossRef
12 Years 11 Months Total Experience
Publications
5 Total
Articles
5
Activity

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Scopus Scopus
29 Citations
2 h-index
CrossRef CrossRef
55 Citations
3 h-index
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Professional Recognition

ET Cases Award
2017
IIM Raipur
Best Paper award
2017
B.K. Institute of Management
Best Paper award
2018
B.K. Institute of Management
Best Paper Award
2026
Pandit Deendayal Energy University, Gandhinagar

Community & Membership

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Personal Details

Doctor of Philosophy
2013
N/A
Assistant Professor (Grade-II)
Oct 2013 – Present
Nirma University | Institute of Management
Social Sciences
Management

Related Profiles

Scholarly Work

An lntegrated UTAUT-Based Model of Online Pharmacy Adoption: Exarnining the roles of consumer trust, Perceived Risk, Value and Quality in shaping Behavioural Intention
Other
Role: Co-Principal Investigator
Amount: ₹99,000
Duration: 2026 – Ongoing
Data Mining Applications to predict students' success in completion of MBA program
Completed
Role: Principal Investigator
Amount: ₹26,435
Duration: 2020 – 2021
No Data Found

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Scholarly Publications

Ranking the Determinants for International Education Destination Decision of Indian Students: Application of Fuzzy Analytical Hierarchical Process

Journal Article
Vision. Year: 2022. Volume: 26 , Issue: 3 , Pages: 314-327 .
Authors: Sunita Guru; Nityesh Bhatt; Nishant Agrawal
DOI 10.1177/0972262921991940 Crossref Crossref: 9 Scopus Scopus: 10

Technological transformation through electronic reverse auction: A case of GSCSC, India

Journal Article
Journal of Information Technology Case and Application Research. Year: 2020. Volume: 22 , Issue: 4 , Pages: 221-242 .
Authors: Nityesh Bhatt; Nishant Agarwal; Sunita Guru
DOI 10.1080/15228053.2020.1860421

Determinants for selecting higher education institutions in India: a fuzzy analytical hierarchical process approach

Journal Article
International Journal of Educational Management. Year: 2025. Volume: 39 , Issue: 5 , Pages: 1274-1300 .
Authors: Sunita Guru; Subir Verma; Jose Arturo Garza-Reyes; Pradeep Kautish
DOI 10.1108/IJEM-01-2024-0046

Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process

Journal Article
International Journal of Emerging Markets. Year: 2023. Volume: 18 , Issue: 11 , Pages: 4819-4842 .
Authors: Sunita Guru; Anamika Sinha; Pradeep Kautish
DOI 10.1108/IJOEM-08-2021-1173 Crossref Crossref: 27

Values, satisfaction and intentions: online innovation perspective for fashion apparels

Journal Article
International Journal of Innovation Science. Year: 2022. Volume: 14 , Issue: 3/4 , Pages: 608-629 .
Authors: Kautish, P.; Guru, S.; Sinha, A.
DOI 10.1108/IJIS-10-2020-0178 Crossref Crossref: 19 Scopus Scopus: 19