Subha K
VIDWAN ID: 337048

Dr Subha K

Female Doctor of Philosophy
Assistant Professor | Department of Management Studies
XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP
Karnataka
Expertise: Management
10 Publications
0 Projects
0 Scopus Citations
0 CrossRef
6 Years 7 Months Total Experience
Publications
10 Total
Articles
8
Chapters
2
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Personal Details

Doctor of Philosophy
N/A
Assistant Professor
Feb 2020 – Present
XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP | Department of Management Studies
Social Sciences
Management

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Scholarly Publications

A Cultural Lens on Corporate Social Responsibility

Book Chapter
Year: 2026. Pages: 261-294 .
Authors: K. Subha; P. Shalini; Arnav Acharya; K. Kiran; Meera Elizabeth Emmanuel

Effectiveness of Social Media Recruitment Platforms – Applicants Percep-tion

Journal Article
International Journal of Economic Practices and Theories. Year: 2026. Volume: 2026 , Pages: 80-91 .
Authors: K. Subha; Ayushi Khandelwal; Abheek Das; Ankita Kumari

A Study on Behavioural Intention and Actual Usage of Artificial Intelligence among the Select Service Sector Employees

Book Chapter
Year: 2025.
Authors: Subha Krishnamoorthy; Sruthi, M. B., Kumari, H., Baral, A. K., & Kaul, M. A

Perception of Glass Ceiling among management Executives: A Myth or Reality

Journal Article
Year: 2024.
Authors: Subha Krishnamoorthy

Unraveling The Impact Of Digital Technologies On Team Dynamics And Employee Job Performance In It Sector

Journal Article
Year: 2024.
Authors: Subha Krishnamoorthy

Branding In Cultural Industries: An Integrated Intellectual Structure And Future Research Directions

Journal Article
Year: 2024.
Authors: Subha Krishnamoorthy

Influence of Organizational Culture on Organizational Effectiveness in Higher Educational Institutions : Ownership as a Moderator

Journal Article
Year: 2024.
Authors: Subha Krishnamoorthy

Use of Humour ,Celebrity Endorsement and Emotional Appeal in Advertising and its Impact on Consumer's Purchase Decision in FMCG Products

Journal Article
Year: 2024.
Authors: Subha Krishnamoorthy
Showing 1 to 8 of 10 publications