Dr Ashwinkumar Arvindbhai Santoki
Associate Professor
| Department of Business Management
DARSHAN UNIVERSITY
Gujarat
Expertise:
Management
10
Publications
0
Projects
61
Scopus Citations
38
CrossRef
3 Months Total Experience
Scopus
61
Citations
1
h-index
CrossRef
38
Citations
1
h-index
Google Scholar
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Professional Recognition
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Personal Details
Doctor of Philosophy
N/A
Associate Professor
Jun 2026 – Present
DARSHAN UNIVERSITY
| Department of Business Management
Social Sciences
Scholarly Work
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Scholarly Publications
An analysis to understand the role of machine learning, robotics and artificial intelligence in digital marketing
Decoding Online Impulsive Shopping: A Factor-Based Investigation of Key Product Categories
Celebrity Endorsement: Exploring the Effects of Celebrity Attractiveness & Credibility on Ad-Recall & Purchase Intention
Handling Digital Advertising and Marketing in a Dynamic Setting
Marketing Management in Ed-tech: Innovations and Challenges in Promoting Educational Technologies
Influence of Celebrity Endorsement towards Beauty Care Products
Determinance of Teleshopping Behaviour: An integrated study of Consumer Preference and Perception
HUMAN RESOURCE STRATEGIES DURING COVID19
Showing 1 to 8 of 10 publications