Ashok Kumar
VIDWAN ID: 319434

Dr Ashok Kumar

Male Doctor of Philosophy
Associate Professor
PSIT COLLEGE OF HIGHER EDUCATION, BHAUTI
Uttar Pradesh
Expertise: Management
6 Publications
0 Projects
21 Scopus Citations
25 CrossRef
12 Years 3 Months Total Experience
Publications
6 Total
Articles
6
Activity

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Scopus Scopus
21 Citations
2 h-index
CrossRef CrossRef
25 Citations
2 h-index
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Professional Recognition

Elite+Silver certification
2020
NPTEL, IIT Kanpur

Community & Membership

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Personal Details

Doctor of Philosophy
2020
Goa University, Goa
Master of Business Administration
2009
N/A
Bachelor of Science
2006
ProMusicDB
Associate Professor
Apr 2024 – Present
PSIT COLLEGE OF HIGHER EDUCATION, BHAUTI
Assistant Professor
Jan 2023 – Mar 2024
ALLENHOUSE BUSINESS SCHOOL, KANPUR
Assistant Professor
Dec 2019 – Jan 2023
Teerthanker Mahaveer University, Moradabad
Assistant Professor
Sep 2010 – Feb 2016
SETH SRI NIWAS AGARWAL INSTITUTE OF MANAGEMENT, NARAMAU,
Social Sciences
Management

Related Profiles

Scholarly Work

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Deep learning-based methodology to predict brand preference of social media influencers

Dr. Ashwani Kumar Yadav
Dr. Ashok Kumar
Dr. Mukesh Singh Tomar
Prof. (Dr.) Sanjeev Kumar Singh
- Application No. : 202311016247 Filed : 10-03-2023
Published : 17-03-2023 Published

methodology for generating predictive model for predicting consumer purchase behaviour

offfice of he controller general of patent
designs and trade mark
- Application No. : 202211021040 Filed : 12-03-2022
Published : 15-04-2022 Published

Scholarly Publications

Does online brand experience influence consumer loyalty regarding fashion merchandise within Generation Z? Empirical evidence

Journal Article
International Journal of Electronic Business. Year: 2026. Volume: 22 , Issue: 1 .
Authors: Ashwani Kumar Yadav; Bhoopendra Bharti; Ashok Kumar; Lalit Kumar; Saurabh Verma

Influence of green showcasing practices on firm performance and mediating role of brand reputation

Journal Article
International Journal of Technoentrepreneurship. Year: 2024. Volume: 5 , Issue: 1 , Pages: 1-25 .
Authors: Ashok Kumar; Mukesh Singh Tomar; Bhoopendra Bharti; Binay Kumar Mishra

Impact of pro-environmental attitude and green customer citizenship behaviour on green brand equity

Journal Article
International Journal of Learning and Change. Year: 2025. Volume: 17 , Issue: 4 , Pages: 409-433 .
Authors: Bharti, B.; Kumar, L.; Kumar, A.; Tomar, M.S.; Yadav, A.K.

Impact of ad-evoked nostalgia and intensity of nostalgia on intention to buy fashion products

Journal Article
International Journal of Technology Marketing. Year: 2025. Volume: 19 , Issue: 3 , Pages: 269-291 .
Authors: Kumar, A.; Yadav, A.K.; Srivastava, R.; Kumar, P.; Bharti, B.; Kushwaha, B.P.

Past, present and future of virtual reality research landscape in tourism and hospitality using bibliometric analysis

Journal Article
International Journal of Process Management and Benchmarking. Year: 2025. Volume: 21 , Issue: 4 , Pages: 477-498 .
Authors: Agarwal, B.; Singhal, S.; Kumar, A.; Bharti, B.; Ahmad, S.Y.

Importance of Soft Skills and Its Improving Factors

Open Access
Journal Article
World Journal of English Language. Year: 2022. Volume: 12 , Issue: 3 , Pages: 220 .
Authors: Kumar, A.; Singh, P.N.; Ansari, S.N.; Pandey, S.