Mushtaq Ahmad Darzi
VIDWAN ID: 31827

Prof Mushtaq Ahmad Darzi

Male Doctor of Philosophy
Professor | Department of Management Studies
University of Kashmir, Srinagar
Jammu and Kashmir
Expertise: Management
25 Publications
4 Projects
378 Scopus Citations
328 CrossRef
39 Years 1 Month Total Experience
Publications
25 Total
Articles
22
Chapters
3
Activity

No publication activity to display.

Scopus Scopus
378 Citations
10 h-index
CrossRef CrossRef
328 Citations
9 h-index
Google Scholar Google Scholar

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Professional Recognition

Best Research Paper Award
2017
Amity University U.P. & The University of Northampton
Best Research Paper Award
2015
Sai Ram Institute of Management Studies, Chennai
Best Research Paper Award
2025
Delhi School of Business, Delhi & Lincoin University College, Malaysia
Letter of Appreciation
2023
University Grants Commission, New Delhi

Community & Membership

Transport Committee, University of Kashmir
Chairman
Jan 2020
PG Board of Studies, Management Studies, University of Kashmir
Chairman
Jan 2017
UG Board of Studies, Management Studies, University of Kashmir
Chairman
Jan 2017
Academic and Finance Audit Committee
Member
Jan 2020
Purchase Committee, University of Kashmir
Member
Jan 2019
University Council of University of Kashmir
Member
Jan 2025
Indian Institute of Public Administration
Executive Memeber
Jan 2000
Indian Accounting Association
Life
Jan 2010
Youth Hostels Association of India
Life
Jan 2000

Personal Details

Doctor of Philosophy
2002
N/A
Professor
Aug 1992 – Present
University of Kashmir, Srinagar | Department of Management Studies
Assistant Manager
Aug 1987 – Aug 1992
Government of Jammu and Kashmir
Social Sciences
Management

Related Profiles

Scholarly Work

Service Quality Management in Community Health Centres in Jammu and Kashmir- Issues and Strategies
Completed
Role: Principal Investigator
Mid Term Appraisal of XIth Five Year Plan {Health, Minorities, Women and Children, Handloom and Artisans
Completed
Role: Other
India Fact file on ODL System pertaining to Jammu & Kashmir
Completed
Role: Principal Investigator
State Development Report for Jammu & Kashmir {2002
Completed
Role: Other

Compulsive Buying Behaviour and Financial Trouble among Young Consumers: Moderating Role of Financial Management Skills

University University of Kashmir
Year 2024
Downloads 0

Impact of Sustainable Consumption on Competitive Advantage: A Study in Retail Sector

University University of Kashmir
Year 2023
Downloads 0

Economic Forces and Stock Market Performance: Evidence from BRICS Economics

University University of Kashmir
Year 2023
Downloads 0
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Scholarly Publications

Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty

Journal Article
International Journal of Bank Marketing. Year: 2016. Volume: 34 , Issue: 3 , Pages: 388-410 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi

Antecedents of tourist loyalty to tourist destinations: a mediated-moderation study

Journal Article
International Journal of Tourism Cities. Year: 2018. Volume: 4 , Issue: 2 , Pages: 261-278 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi

Antecedents of Customer Loyalty in Banking Sector: A Mediational Study

Open Access
Journal Article
Vikalpa: The Journal for Decision Makers. Year: 2018. Volume: 43 , Issue: 2 , Pages: 92-105 .
Authors: Suhail A. Bhat; Mushtaq A. Darzi; Shakir H. Parrey

Service, People and Customer Orientation: A Capability View to CRM and Sustainable Competitive Advantage

Journal Article
Vision. Year: 2018. Volume: 22 , Issue: 2 , Pages: 163-173 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi

Personnel capability and customer satisfaction as predictors of customer retention in the banking sector: A mediated-moderation study

Journal Article
International Journal of Bank Marketing. Year: 2018. Volume: 36 , Issue: 4 , Pages: 663-679 .
Authors: Mushtaq Ahmad Darzi; Suhail Ahmad Bhat

Understanding Social Marketing and Well-being: A Review of Selective Databases

Open Access
Review
Vikalpa: The Journal for Decision Makers. Year: 2019. Volume: 44 , Issue: 2 , Pages: 75-87 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi; Iqbal Ahmad Hakim

Exploring the Influence of Consumer Demographics on Online Purchase Benefits

Journal Article
FIIB Business Review. Year: 2019. Volume: 8 , Issue: 4 , Pages: 303-316 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi

Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach

Open Access
Journal Article
Vikalpa: The Journal for Decision Makers. Year: 2020. Volume: 45 , Issue: 4 , Pages: 207-222 .
Authors: Suhail Ahmad Bhat; Mushtaq Ahmad Darzi