Ministry of Education
Vinitha K
VIDWAN ID: 306313

Dr Vinitha K

Female Doctor of Philosophy
Assistant Professor | Department of Management Studies - KTR
SRM Institute of Science and Technology
Tamil Nadu
Expertise: Management
ORCID 0000-0001-5697-6190 Scopus 57195235720 Google Scholar ZuV6Lr8AAAAJ
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12 Publications
0 Projects
65 Scopus Citations
24 CrossRef
6 Years 2 Months Total Experience
Publications
12 Total
Articles
11
Chapters
1
Activity

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Scopus Scopus
65 Citations
5 h-index
CrossRef CrossRef
24 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2019
N/A
Assistant Professor
Jul 2020 – Present
SRM Institute of Science and Technology | Department of Management Studies - KTR
Social Sciences
Management

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Scholarly Publications

Digital Financial Knowledge and Its Influence on Lending Application Adoption

Open Access
Journal Article
Qubahan Academic Journal. Year: 2025. Volume: 5 , Issue: 2 , Pages: 322-338 .
Authors: R. Bhuvaneshwari; Vinitha K.
DOI 10.48161/qaj.v5n2a1683 Crossref Crossref: 1 Scopus Scopus: 4

E-commerce system for sale prediction using efficient parallel novel Narwhal convolutional attention module network

Journal Article
International Journal of System Assurance Engineering and Management. Year: 2026. Volume: 17 , Issue: 2 , Pages: 437-459 .
Authors: Pujari, R.; Vinitha, K.; Turaga, N.; Prasad, R.G.
DOI 10.1007/s13198-025-02978-z

UTAUT-3-Based Analysis of User Intention and Usage Behavior in Digital Lending Adoption

Open Access
Journal Article
Qubahan Academic Journal. Year: 2026. Volume: 6 , Issue: 1 , Pages: 676-694 .
Authors: R. Bhuvaneshwari; Vinitha K. K.
DOI 10.48161/qaj.v6n1a2005

Operational Efficiency and Financial Health: Analysing Indian Public and Private ‎Banks Using CAMEL Framework and Regression Models

Journal Article
International Journal of Accounting and Economics Studies. Year: 2026. Volume: 13 , Issue: 1 , Pages: 299-308 .
Authors: Rose Martina P.; Vinitha K.
DOI 10.14419/2mwwb326

Data Analytics on Resilience of Mutual Funds Through Sustainable Investments and Its Impact on Volatility of Returns for Decision Making Towards Business Excellence

Book Chapter
Year: 2026. Pages: 197-215 .
Authors: K. Vinitha; P. Saravanan
DOI 10.1007/978-981-95-2429-7_8

Mobile B anking: An A nalysis of Usage i n the Present Era

Open Access
Journal Article
GLOBAL BUSINESS FINANCE REVIEW. Year: 2024. Volume: 29 , Issue: 2 , Pages: 47-56 .
Authors: People & Global Business Association; Arthi MC V; Vinitha K V
DOI 10.17549/gbfr.2024.29.2.47 Scopus Scopus: 5

An Enhanced Time Series Analysis to Improve the Performance of 5G Communication Systems

Open Access
Journal Article
Year: 2023. Pages: 103 .
Authors: Krishna, S.H.; Passi, A.; Kanaka, V.; Kothandaraman, I.; Lakshmi, T.R.V.
DOI 10.3390/engproc2023059103 Crossref Crossref: 2 Scopus Scopus: 3

Determinants of customer intention to use digital payment system

Journal Article
Journal of Advanced Research in Dynamical and Control Systems. Year: 2020.
Authors: Vinitha, K.; Vasantha, S.
DOI 10.5373/JARDCS/V12I2/S202010019 Scopus Scopus: 11
Showing 1 to 8 of 12 publications