Ministry of Education
Rohit Vishal Kumar
VIDWAN ID: 281073

Prof Rohit Vishal Kumar

Male Master of Arts
Associate Professor
IMI Bhubaneswar
Odisha
Expertise: Management
ORCID 0000-0001-5594-0129 Scopus 23994059500 ResearcherID M-7906-2013 Google Scholar oDXOxO8AAAAJ
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31 Publications
1 Projects
6 Scopus Citations
54 CrossRef
25 Years 6 Months Total Experience
Publications
31 Total
Articles
23
Chapters
8
Activity

No publication activity to display.

Scopus Scopus
6 Citations
1 h-index
CrossRef CrossRef
54 Citations
4 h-index
Google Scholar Google Scholar

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Professional Recognition

IISWBM Award for Doctoral Research
2003
Indian Institute of Social Welfare and Business Management

Community & Membership

Placement Committee
Chairperson
Jan 2017
Accreditation Committee
Chairperson
Jan 2021
Branding and Promotions Committee
Chairperson
Jan 2019
Rural Marketing Association of India
Life Member
Jan 2015

Personal Details

Master of Arts
1998
N/A
Master of Arts
1996
Mizoram University, Aizwal
Bachelor of Science
1994
N/A
Associate Professor
Jul 2016 – Present
IMI Bhubaneswar
Associate Professor
Sep 2009 – Jul 2016
Xavier Institute of Social Service
Reader
Aug 2006 – Aug 2009
Xavier Institute of Social Service
Assistant Professor
Mar 2001 – Jul 2006
Indian Institute of Social Welfare and Business Management
Social Sciences
Management

Related Profiles

Scholarly Work

Analysis of the State Finances of Jharkhand
Completed
Role: Co-Principal Investigator
Amount: ₹3 Lac
Duration: 2013 – 2014

Impact of People Management on Effectiveness of Distribution Channel Management

University ICFAI University Jharkhand
Year 2020
Downloads 0

Dynamics of B-School Branding: A study with reference to Jharkhand State

University IIT Dhanbad
Year 2014
Downloads 0

Role of Internet in Purchase Decision of Teenagers in Patna and Ranchi

University ICFAI University Jharkhand
Year 2022
Downloads 0
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Scholarly Publications

Modeling Tourists' Opinions Using RIDIT Analysis

Journal Article
Year: 2017. Pages: 423-443 .
Authors: Subhajit Bhattacharya; Rohit Vishal Kumar
DOI 10.4018/978-1-5225-1054-3.CH020 Crossref Crossref: 6

Colour Colour Everywhere: In Marketing Too

Journal Article
Year: 2006.
Authors: Rohit Vishal Kumar; Radhika Joshi

Using LaTeX for writing a Thesis

Other
Year: 2007.
Authors: Rohit Vishal Kumar

Testing Forward Rate Unbiasedness in India: An Econometric Analysis of Indo-US Markets

Other
Year: 2007.
Authors: Rohit Vishal Kumar; Soumya Mukherjee

Lifestyle and Psychographic Segmentation and Classification of Metropolitan Consumers in India for Effective Marketing

Journal Article
Year: 2007.
Authors: Rohit Vishal Kumar

Free / Open Source Software (FOSS) For Social Sector

Journal Article
Jharkhand Journal of Development and Management Studies. Year: 2007.
Authors: Rohit Vishal Kumar; Indranil Dasgupta; P Sujeevan

Psychographic segmentation of Indian urban consumers

Journal Article
Journal of the Asia Pacific Economy. Year: 2008. Volume: 13 , Issue: 2 , Pages: 204-226 .
Authors: Rohit Vishal Kumar; Amitava Sarkar
DOI 10.1080/13547860801923590 Crossref Crossref: 15

Impact of Store Amenities on Buyer Behaviour: A study of convenience goods buyers in organised retail in India

Journal Article
Indian Journal of Marketing. Year: 2009.
Authors: Gopal Das; Rohit Vishal Kumar
Showing 1 to 8 of 31 publications