Geetha Devi. K.V
VIDWAN ID: 274014

Dr Geetha Devi. K.V

Female Doctor of Philosophy
Head of the Department
Madanapalle Institute of Technology & Science, Madanapalle
Andhra Pradesh
Expertise: Business, Finance
6 Publications
0 Projects
3 Scopus Citations
4 CrossRef
11 Years 4 Months Total Experience
Publications
6 Total
Articles
2
Chapters
4
Activity

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Scopus Scopus
3 Citations
1 h-index
CrossRef CrossRef
4 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2013
N/A
Master of Commerce
1999
ICAR-National Institute of Natural Fibre Engineering and Technology
Bachelor of Commerce
1997
N/A
Head of the Department
Sep 2023 – Present
Madanapalle Institute of Technology & Science, Madanapalle
Assistant Professor
May 2015 – Sep 2023
Madanapalle Institute of Technology & Science, Madanapalle | Department of Management Studies
Social Sciences
Business, Finance

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Scholarly Work

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Scholarly Publications

Are certain brand personality dimensions more valuable at driving loyalty than others?

Journal Article
Year: 2017.
Authors: Kolla, N.; Devi, K.V.G.; Varaprasad, R.

AI for Personalization

Book Chapter
Year: 2025. Pages: 255-286 .
Authors: G. Manoj; P. Arockia Juliet; V. S. Mege; K. V. Geetha Devi; Chandramowleeswaran Gnanasekaran; P. Indira

Assessing the Impact of ESG Factors on Firm Performance: Empirical Evidence from CRIP Sector

Book Chapter
Year: 2025. Pages: 239-250 .
Authors: B. S. Rajath; G. Abhilash; S. Devarajappa; V. Geetha; Geetha Devi; Savin Kumar Jain; H. B. Priyanka; Rajesh Kalli

Assessing the Performances of Vendor Firms by Optimization Technique Industry 4.0 GSC Architectures

Journal Article
International Journal of Social Ecology and Sustainable Development (IJSESD). Year: 2021. Volume: 12 , Issue: 3 , Pages: 1-10 .
Authors: K. V. Geetha Devi; Shailesh Singh Thakur; Sourabh Kumar Singh

Hybrid Deep Learning and Econometric Models for Volatility Forecasting in Emerging Markets: Evidence from the Indian Stock Market NSE 50

Book Chapter
Year: 2026. Pages: 873-885 .
Authors: Kumar, K.K.; Babu, T.M.; Kavitha, R.; Kanishka, K.; Geetha Devi, K.V.; Krishnamoorthi, M.

Predicting Cryptocurrency Trends: Approaches to Diversification and Optimization

Book Chapter
Year: 2026. Pages: 193-206 .
Authors: K. V. Geetha Devi; K. Supritha