Dr Nataraj Balasubramanian
Assistant Professor - Senior Scale
| Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT
Tamil Nadu
Expertise:
Management
10
Publications
0
Projects
82
Scopus Citations
69
CrossRef
11 Years 1 Month Total Experience
Scopus
82
Citations
4
h-index
CrossRef
69
Citations
4
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Analytics Society of India
PermanentPersonal Details
Doctor of Philosophy
2019
CARDAMOM PLANTERS ASSOCIATION COLLEGE
Assistant Professor - Senior Scale
Jun 2020 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT
| Marketing and Strategy
Assistant Professor
Aug 2011 – Oct 2014
Easwari Engineering College
Assistant Professor
Jan 2010 – Jul 2011
G.K.M. College of Engineering and Technology
Social Sciences
Scholarly Work
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Scholarly Publications
Barriers to transparency and information sharing in manufacturer–distributor relationships: an Indian FMCG context
Exploring barriers to complementary and alternative medicine adoption in India: an ISM-MICMAC analysis
Organisational sustainability scale-measuring employees’ perception on sustainability of organisation
Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India
Relationship orientation Vs functional cues- a mixed methods study of the factors determining private label brand preferences
From Data to Decision: HLOC’s Strategy for Mitigating Supplier Compliance Risk
Towards Mass Acceptance of E-Governance Mobile Applications: Moderating Role of Prosocial Attitude and Privacy Concern
Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion
Showing 1 to 8 of 10 publications