Dr Sudarsan Jayasingh
Associate Professor
SSN College of Engineering
(2012 - 2025)
Tamil Nadu
Expertise:
Management
28
Publications
1
Projects
373
Scopus Citations
326
CrossRef
18 Years 3 Months Total Experience
Scopus
373
Citations
10
h-index
CrossRef
326
Citations
9
h-index
Google Scholar
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Professional Recognition
Distinguished Paper Award in eCASE conference Singapore 2009
2009
The Institute for Operations Research and the Management Sciences
Best Faculty Award
2016
SSN College of Engineering
Best Faculty Award
2021
SSN College of Engineering
Community & Membership
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MMA
MemberPersonal Details
Doctor of Philosophy
2017
N/A
Master of Business Administration
1997
N/A
Associate Professor
Jun 2012 – Jun 2025
SSN College of Engineering
Lecturer
Mar 2007 – Apr 2012
Swinburne University of Technology Sarawak Campus, Malaysia
Social Sciences
Scholarly Work
Impact of self-help group in economic empowerment of rural women: A study at Chengalpattu District, Tamil Nadu
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Scholarly Publications
Consumers’ Adoption of Mobile Coupons in Malaysia
10.4018/9781466619395.ch005
Scopus: 11
Post content and its effect on consumer engagement rate in Indian life insurance Facebook brand pages
Open AccessConsumers’ Adoption of Mobile Coupons in Malaysia
10.4018/978-1-4666-1939-5.ch005
Crossref: 2
Exploring the factors affecting the acceptance of mobile coupons in Malaysia
Exploring the Factors Affecting the Acceptance of Mobile Coupons in Malaysia
An extended TAM for analyzing adoption behavior of mobile coupon
The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective
10.5171/2010.985461
Crossref: 13
Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender
Showing 1 to 8 of 28 publications