Prof Sangeeta Sharma
Professor
| Department of Humanities and Social Sciences
Birla Institute of Technology & Sciences, Pilani
Rajasthan
Expertise:
Communication
27
Publications
0
Projects
148
Scopus Citations
119
CrossRef
34 Years 9 Months Total Experience
Scopus
148
Citations
7
h-index
CrossRef
119
Citations
6
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
1996
Central Institute of Post Harvest Engineering and Technology
Professor
Dec 1991 – Present
Birla Institute of Technology & Sciences, Pilani
| Department of Humanities and Social Sciences
Social Sciences
Scholarly Work
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Comparative study pf traditional & multimedia supported techniques for imparting communication skills at the tertiary level
Linguistic deviations in advertising messages of chocolates and beverages: its impact measurement on the psychology of children in india
Portrayal of women in indian television advertisements: an exploratory study
Communication for Health: Reckoning Health Settings in India’s Borderland
Science Communication by Scientists: A Study in the Indian Context
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Scholarly Publications
Fetishizing women: Advertising in Indian television and its effects on target audiences
Scopus: 16
Perception of the young adults towards the portrayal of women in contemporary Indian television advertisements
Open Access
10.15655/mw/2017/v8i3/49147
Scopus: 2
Factors affecting college students' effectiveness for cooperative learning through structural equation modelling
Open Access
10.13189/ujer.2020.080933
Crossref: 1
Role Portrayal of Women in Advertising: An Empirical Study
Scopus: 4
India: draft science policy calls for public engagement
Synectics model applied in basic theory of computational fluid dynamics
Impact of Creativity in Advertising on Customer’s Recall ValueA Perspective from Emerging Markets
Can India Achieve its 2030 Non-Fossil Capacity Target? Insights from Entropy-Weighted Composite Index and Grey Forecasting of Subnational Renewable Transitions
Showing 1 to 8 of 27 publications