Dr BIKASH KUMAR Rup
Associate Professor
Marwadi University
(2024)
Odisha
Expertise:
Business
9
Publications
0
Projects
46
Scopus Citations
43
CrossRef
12 Years 8 Months Total Experience
Scopus
46
Citations
4
h-index
CrossRef
43
Citations
4
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
2018
N/A
Master of Business Administration
2007
N/A
Master of Arts
2004
Government of Uttranchal
Bachelor of Arts
2002
Government of Uttranchal
Associate Professor
May 2024 – —
Marwadi University
Assistant Professor (Grade-III)
Oct 2022 – Feb 2024
Christ University, Bangalore
| School of Business and Management
Consultant
Feb 2022 – Sep 2022
Infosys Technologies
Administrative Officer
Jul 2012 – Jan 2022
Kalinga Institute of Industrial Technology, Bhubaneswar
Social Sciences
Scholarly Work
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Scholarly Publications
Internal marketing: a systematic literature review and research agendas
Forty Years of Brand Logo Literature: A Review and Future Research Directions
The evolution of consumer well-being over the last four decades: A comprehensive review and future directions
Open AccessGamification and customer brand engagement: a review and future research agendas
Addressing cartels in emerging markets: a critical analysis of legal implications and policy reforms
Revisiting Brand Personality Attributes
Open AccessRole of biological sex and gender roles on perceived brand personality
Influence of social construct on consumers' Brand purchase intention: A review of research
Open Access
10.14419/ijet.v7i3.34.19370
Scopus: 1
Showing 1 to 8 of 9 publications