Ministry of Education
Pooja Kushwaha
VIDWAN ID: 203586

Dr Pooja Kushwaha

Female Doctor of Philosophy
Assistant Professor | Marketing (Indore Campus)
Jaipuria Institute of Management
Madhya Pradesh
Expertise: Management
ORCID 0000-0002-6468-3192 ResearcherID B-5287-2019 Google Scholar XoKfTukAAAAJ
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10 Publications
0 Projects
0 Scopus Citations
181 CrossRef
16 Years 4 Months Total Experience
Publications
10 Total
Articles
10
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181 Citations
6 h-index
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Personal Details

Doctor of Philosophy
2013
N/A
Assistant Professor
May 2010 – Present
Jaipuria Institute of Management | Marketing (Indore Campus)
Social Sciences
Management

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Scholarly Publications

Identification of benefits, challenges, and pathways in E-commerce industries: An integrated two-phase decision-making model

Open Access
Journal Article
Sustainable Operations and Computers. Year: 2023. Volume: 4 , Pages: 200-218 .
Authors: Gupta, S.; Kushwaha, P.S.; Badhera, U.; Chatterjee, P.; Gonzalez, E.D.R.S.
DOI 10.1016/j.susoc.2023.08.005 Crossref Crossref: 87

Artificial Intelligence and Machine Learning in Marketing: A Bibliometric Review

Journal Article
Year: 2023.
Authors: Kushwaha, Pooja S.; Badhera, Usha

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing

Journal Article
Journal of Information Technology Teaching Cases. Year: 2022. Volume: 12 , Issue: 2 , Pages: 206-214 .
Authors: Pooja S Kushwaha
DOI 10.1177/20438869211022365

Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study

Journal Article
International Journal of Distance Education Technologies (IJDET). Year: 2020. Volume: 18 , Issue: 2 , Pages: 52-72 .
Authors: Pooja S. Kushwaha; Renuka Mahajan; Rekha Attri; Richa Misra
DOI 10.4018/IJDET.2020040104 Crossref Crossref: 6

Enablers for good placements of graduates: fitting industry’s needs

Journal Article
Higher Education, Skills and Work-Based Learning. Year: 2018. Volume: 8 , Issue: 4 , Pages: 544-556 .
Authors: Attri, R.; Kushwaha, P.
DOI 10.1108/HESWBL-11-2017-0096 Crossref Crossref: 8

Harnessing Social Media in Hospitality Industry

Journal Article
Year: 2018.
Authors: Kushwaha, Pooja. S.; Sainy, Romi

Managing tourism and hospitality industry during pandemic: analysis of challenges and strategies for survival

Journal Article
Benchmarking: An International Journal. Year: 2025. Volume: 32 , Issue: 4 , Pages: 1360-1386 .
Authors: Srikant Gupta; Pooja S. Kushwaha; Usha Badhera; Rajesh Kumar Singh
DOI 10.1108/BIJ-11-2023-0806 Crossref Crossref: 17

Exploring the critical drivers of blockchain technology adoption in Indian industries using the best-worst method

Journal Article
International Journal of Productivity and Performance Management. Year: 2025. Volume: 74 , Issue: 4 , Pages: 1267-1296 .
Authors: Srikant Gupta; Pooja Singh Kushwaha
DOI 10.1108/IJPPM-10-2023-0547 Crossref Crossref: 15
Showing 1 to 8 of 10 publications