Sunitha Ratnakaram
VIDWAN ID: 203531

Dr Sunitha Ratnakaram

Female Master of Arts
Assistant Professor | Jindal Global Business School
O. P. Jindal Global University, Sonipat
Haryana
Expertise: Management
14 Publications
0 Projects
59 Scopus Citations
49 CrossRef
9 Years 2 Months Total Experience
Publications
14 Total
Articles
1
Chapters
3
Proceedings
10
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Scopus Scopus
59 Citations
6 h-index
CrossRef CrossRef
49 Citations
6 h-index
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Personal Details

Master of Arts
2017
Indian Institute of Management Tiruchirapalli
Assistant Professor
Jul 2017 – Present
O. P. Jindal Global University, Sonipat | Jindal Global Business School
Social Sciences
Management

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Scholarly Publications

Emerging Trends in the Marketing of Financially Engineered Insurance Products

Conference Paper
Year: 2021. Volume: 1270 , Pages: 675-684 .
Authors: Sunitha Ratnakaram; Venkamaraju Chakravaram; Nitin Simha Vihari; G. Vidyasagar Rao

The Role of Technologies on Banking and Insurance Sectors in the Digitalization and Globalization Era—A Select Study

Conference Paper
Year: 2021. Volume: 1245 , Pages: 145-156 .
Authors: Venkamaraju Chakravaram; Sunitha Ratnakaram; Nitin Simha Vihari; Neelakantam Tatikonda

The Transformative Role of AI in the Programming of ICT in the Present Corporate World

Conference Paper
Year: 2026. Volume: 1655 LNNS , Pages: 447-454 .
Authors: Sunitha Ratnakaram; Venkamaraju Chakravaram; Chakravaram Sri Surya Narayan Raj

Big data analytics and FinTech in BFSI industries: Emerging trends

Book Chapter
Year: 2025. Pages: 52-71 .
Authors: Sunitha Ratnakaram; Venkamaraju Chakravaram

Usage of algorithms and intelligent systems in the financial engineering process of insurance business in the VUCA world

Conference Paper
Year: 2024. Volume: 3217 , Issue: 1 .
Authors: Sunitha Ratnakaram; Venkamaraju Chakravaram

Digitalization of the Apparel Industry—The Impact of COVID-19

Conference Paper
Year: 2024. Volume: 878 , Pages: 1-9 .
Authors: Sunitha Ratnakaram; Vibhor Bansal; Venkamaraju Chakravaram; Hari Krishna Bhagavatham; Vidya Sagar Rao

Role of AI in various industrial managerial disciplines

Book Chapter
Year: 2023. Pages: 233-245 .

Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach

Journal Article
Journal of Strategic Marketing. Year: 2023. Volume: 31 , Issue: 3 , Pages: 693-717 .
Authors: Shubhomoy Banerjee; Sunitha Ratnakaram; Amanish Lohan
Showing 1 to 8 of 14 publications