Smita Mehendale
VIDWAN ID: 180215

Dr Smita Mehendale

Female Doctor of Philosophy
Assistant Professor | Department of Management
Symbiosis International (Deemed University), Pune
Maharashtra
Expertise: Management
41 Publications
0 Projects
41 Scopus Citations
124 CrossRef
9 Years 6 Months Total Experience
Publications
41 Total
Articles
29
Chapters
9
Proceedings
3
Activity

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Scopus Scopus
41 Citations
4 h-index
CrossRef CrossRef
124 Citations
5 h-index
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Personal Details

Doctor of Philosophy
2022
South Texas Veterans Health Care System, San Antonio, Texas, USA
Assistant Professor
May 2017 – Present
Symbiosis International (Deemed University), Pune | Department of Management
Assistant Professor (Grade-I)
Mar 2017 – —
SYMBIOSIS Institute of Management Studies
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Employee satisfaction during the transition from work from home to hybrid workplace: exploring the role of mindfulness

Journal Article
Authors: Remya Lathabhavan; Smita Mehendale

Perceived Trust and Risk Perception in Cross Border E-Commerce: Key Challenges

Book Chapter
Year: 2025. Pages: 83-89 .

Role of Computational Biology and Informatics in Nucleoside Applications-A Bibliometric Review

Review
Research Journal of Pharmacy and Technology. Year: 2026. Volume: 19 , Issue: 2 , Pages: 915-922 .
Authors: Tawsif Hasan Kirkire; Smita Mehendale

Cross-channel marketing optimization using AI: Achieving consistency and coherence across platforms

Conference Paper
AIP Conference Proceedings. Year: 2026. Volume: 3414 , Issue: 1 .
Authors: Smita Mehendale; Samrat Ray; Abhineet Saxena; Priyanshu Sharma; Soumyakant Dash; Vaishali Agarwal

Emotion recognition and sentiment analysis in marketing: Harnessing AI for deeper customer insights

Conference Paper
AIP Conference Proceedings. Year: 2026. Volume: 3414 , Issue: 1 .
Authors: Smita Mehendale; Samrat Ray; Soumyakant Dash; Priti Saxena; Somya Choubey; Abhineet Saxena

SOCIAL MEDIA AND ITS IMPACT ON USER BEHAVIOR – A METHODOLOGICAL AND THEMATIC REVIEW

Open Access
Journal Article
Journal of Content Community and Communication. Year: 2020. Volume: 12 , Pages: 236-249 .
Authors: Sana Singh; Malvika Kumar; Aakanksha Rawat; Ritvik Khosla; Smita Mehendale

Challenges in Implementation of Green Chemistry in Indian Pharmaceutical Sector

Journal Article
Journal of Pharmaceutical Research International. Year: 2021. Pages: 160-168 .
Authors: Arushi Kapoor; Smita Mehendale

Customer Loyalty: A Methodological and Thematic Review

Journal Article
Asian Journal of Management. Year: 2018. Volume: 9 , Issue: 1 , Pages: 767 .
Authors: Jobin Sabu; Akhil Satheesh; Smita Mehendale
Showing 1 to 8 of 41 publications