Ministry of Education
Prerna Ahuja
VIDWAN ID: 170474

Dr Prerna Ahuja

Female Doctor of Philosophy
Assistant Professor
Sri Aurobindo College of Commerce & Management, Jhande
Punjab
Expertise: Management
ORCID 0000-0002-5757-1862 ResearcherID ABD-1811-2020
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7 Publications
0 Projects
51 Scopus Citations
49 CrossRef
9 Years 2 Months Total Experience
Publications
7 Total
Articles
7
Activity

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Scopus Scopus
51 Citations
5 h-index
CrossRef CrossRef
49 Citations
5 h-index
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Professional Recognition

Outstanding Alumni
2017
Khalsa College for Women, ludhiana

Community & Membership

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Personal Details

Doctor of Philosophy
2024
6011-Government Polytechnic, Awasari (Khurd)
Master of Arts
2017
N/A
Master of Arts
2015
N/A
Assistant Professor
Jul 2017 – Present
Sri Aurobindo College of Commerce & Management, Jhande
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoptionof Mobile Health (mHealth)

Journal Article
Business Perspectives & Research. Year: 2022. Volume: 11 , Issue: 1 , Pages: 63-80 .
Authors: Amarjit Kaur; Prerna Ahuja; Jinesh Jain; Simarjeet Singh; Aashish Garg
DOI 10.1177/22785337221091017 Crossref Crossref: 6 Scopus Scopus: 7

Psychological stress: Repercussions of COVID ‐19 on gender

Journal Article
JOURNAL OF PUBLIC AFFAIRS. Year: 2020. Volume: 21 , Issue: 4 , Pages: e2533 .
Authors: Prerna Ahuja; Ginni Syal; Amarjit Kaur
DOI 10.1002/pa.2533 Crossref Crossref: 17 Scopus Scopus: 21

Influence of Computer-Generated Imagery Ads on Positive Word-of-Mouth

Open Access
Journal Article
Journal of Global Information Management (JGIM). Year: 2026. Volume: 34 , Issue: 1 , Pages: 1-28 .
Authors: Prerna Ahuja; Ilse Struweg; Aashish Garg; Pooja Goel; Nripendra P. Rana
DOI 10.4018/JGIM.409031

Comprehending women beliefs towards sustainable menstrual products – a fundamental step in healthcare

Journal Article
International Journal of Human Rights in Healthcare. Year: 2023. Volume: 17 , Issue: 5 , Pages: 629-644 .
Authors: Ahuja, P.; Singh, N.
DOI 10.1108/IJHRH-08-2023-0068 Crossref Crossref: 6 Scopus Scopus: 5

Redirecting to sustainable menstrual products - a holistic approach for improving public health

Journal Article
International Journal of Human Rights in Healthcare. Year: 2023. Volume: 17 , Issue: 5 , Pages: 691-701 .
Authors: Ahuja, Prerna; Singh, Navjit
DOI 10.1108/IJHRH-09-2023-0076 Crossref Crossref: 3

Sustainable menstrual products: a classic or a fad?

Journal Article
International Journal of Human Rights in Healthcare. Year: 2022. Volume: 16 , Issue: 5 , Pages: 535-553 .
Authors: Prerna Ahuja; Navjit Singh
DOI 10.1108/ijhrh-05-2022-0038 Crossref Crossref: 5 Scopus Scopus: 6

Sustainable menstrual products: The challenges ahead

Journal Article
Asian Journal of Women's Studies. Year: 2022. Volume: 28 , Issue: 3 , Pages: 397-411 .
Authors: Prerna Ahuja; Navjit Singh
DOI 10.1080/12259276.2022.2098896 Crossref Crossref: 12 Scopus Scopus: 12