Dr Chandan Parsad
Assistant Professor
| Marketing
Indian Institute of Management Bodh Gaya
Bihar
Expertise:
Business
47
Publications
0
Projects
181
Scopus Citations
633
CrossRef
6 Years Total Experience
Scopus
181
Citations
5
h-index
CrossRef
633
Citations
13
h-index
Google Scholar
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Assistant Professor
Sep 2020 – Present
Indian Institute of Management Bodh Gaya
| Marketing
Social Sciences
Scholarly Work
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Scholarly Publications
Factors prompting impulse buying behaviour - study among shoppers in India
10.1504/ijicbm.2015.071308
Crossref: 7
Antecedents to Online Shopping
10.4018/ijebr.2015010103
Crossref: 17
Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India
Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling
Impulsive buying structure in retailing: An interpretive structural modeling approach
Application of neural networks technique in predicting impulse buying among shoppers in India
10.1007/s40622-015-0109-x
Crossref: 17
Clustering shoppers by mall experience for emerging Indian City
Open AccessSEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS'WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING.
Showing 1 to 8 of 47 publications