Chandrakumar M
VIDWAN ID: 157267

Dr Chandrakumar M

Male Doctor of Philosophy
Professor
Tamilnadu Agricultural University, Coimbatore
Tamil Nadu
Expertise: Management
11 Publications
6 Projects
2 Scopus Citations
18 CrossRef
20 Years 3 Months Total Experience
Publications
11 Total
Articles
11
Activity

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Scopus Scopus
2 Citations
1 h-index
CrossRef CrossRef
18 Citations
2 h-index
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Professional Recognition

Best Student Award
2000
TNAU
Best Article Award
2020
Agriculture and Food E-News Letter
Best Paper Award
2016
International Journal of Agricultural Science and Research (IJASR);
BEST TEACHER AWARD
2022
TAMIL NADU AGRICULTURAL UNIVERSITY
INTERNATIONAL TEACHING EXCELLENCE AWARD
2023
I2OR INDIA

Community & Membership

UG Admission Committee - 2020
NRI Quota Incharge
Jan 2020
UG Admission Committee
NRI Quota Incharge
Aug 2022 – Nov 2022
Play Ground Development Committee
Member
Apr 2019 – Aug 2020
Sewage and waste water disposal committee
Member
Apr 2019 – Aug 2020
Beautification and Greening of IoA, Campus
Member
Apr 2019 – Aug 2020
Disciplinary Committee
Member
Jul 2019 – Aug 2020
Hostel Management Committee
Member
Jan 2019 – Aug 2020
Anti-Ragging Monitoring Cell
Member
Jan 2019 – Aug 2020
Society for Advancement of Human and Nature
Life Member
Jan 2019
Indian Academic Research Association
Life Member
Jan 2019
Consortium of Industrial Agroforestry (CIAF)
Life Member
Jan 2016
Society of Economics and Development
Annual Member
Jan 2020
Madras Agricultural Students Union
Annual Member
Jan 2019
Valarum Velanmai
Annual Member
Jan 2009
Indian Society of Agricultural Marketing
Annual Member
Jan 2020
Coimbatore Management Association
Annual Member
Jan 2020
Agricultural Economics Research Association (India)
Annual Member
Jan 2020
Indian Academic Research Association
Life Member
Jan 2020
Consortium of Industrial Agroforestry (CIAF)
Life Member
Jan 2015
Madras Agricultural Students Union
Life Member
Jan 2020
Advances in Life Sciences
Life Member
Jan 2019
Trends in Biosciences
Life Member
Jan 2019
Scholars Academic and Scientific Society
Life Member
Jan 2020
Coimbatore Management Association
Life Member
Jan 2019
Society of Economics and Development
Annual Member
Jan 2021

Personal Details

Doctor of Philosophy
2012
DESH BHAGAT SCHOOL OF NURSING FATEHGARH
Master of Arts
2000
DESH BHAGAT SCHOOL OF NURSING FATEHGARH
Bachelor of Science
1997
DESH BHAGAT SCHOOL OF NURSING FATEHGARH
Professor
Jul 2022 – Present
Tamilnadu Agricultural University, Coimbatore
Associate Professor
Apr 2017 – Jul 2022
Tamilnadu Agricultural University, Coimbatore
Assistant Professor
Jun 2006 – Apr 2017
Tamilnadu Agricultural University, Coimbatore | Department of Agri Business Management
Social Sciences
Management

Related Profiles

Scholarly Work

PMFME Scheme – Incharge for Madurai, Tiruvallur, Tirupathur, Tiruvarur and Tirunelveli Districts
Completed
Role: Other
Commercial Production of Bio inoculants (Biofertilizers and Bio Control Agents) and providing training to the students and farmers (V60-JQ
Other
Role: Co-Principal Investigator Grant: V60-JQ
Development of National Database on millets and establishing benchmarks for production, consumption and utilization of millets
Other
Role: Co-Principal Investigator
Commercial Production of Vermicompost and Providing Training to the Students and Farmers (V60IU
Other
Role: Principal Investigator Grant: V60-IU
Developing Agribusiness Models linking farmer groups and Farmer Producer Organizations to Markets through Value Chain Management
Other
Agency: Indian Council of Agricultural Research Role: Co-Principal Investigator
Analysis of Profitability and Self Sustainability of Agribusiness Ventures established by Women Self Help Groups
Completed
Role: Co-Principal Investigator Grant: CARDS/CBE/ARM/2015/03

Impact of Sensory Marketing in Consumer Purchasing Decisions towards Velan Kaappi Products in Coimbatore City

University Tamil Nadu Agricultural University
Year 2019
Downloads 0

Study on Consumer Buying Behaviour towards Jute Products in Coimbatore City

University Tamil Nadu Agricultural University
Year 2019
Downloads 0

A Study on Consumer Perception towards Buying of Fast Food in Coimbatore City

University Tamil Nadu Agricultural University
Year 2020
Downloads 0

A Study on Buying Behaviour of Toothpaste in Coimbatore City

University Tamil Nadu Agricultural University
Year 2021
Downloads 0

A Study on Consumer Preference Towards Buying of Electric Two Wheelers in Coimbatore City

University Tamil Nadu Agricultural University
Year 2022
Downloads 0

Evolving Technologies in Digital Agri-Tech Platforms

University Tamil Nadu Agricultural University
Year 2022
Downloads 0

A Study on Marketing of Coconut in Palakkad District

University Tamil Nadu Agricultural University
Year 2022
Downloads 0

A Study on Marketing of Maize in Tirupur District

University Tamil Nadu Agricultural University
Year 2022
Downloads 0

A critical analysis of market effectiveness of AMISTAR – A Fungicide on small onion cultivation in Tirupur District

University Tamil Nadu Agricultural University
Year 2016
Downloads 0

Study on perceived factors affecting customer satisfaction towards re-purchase intention in online stores

University Tamil Nadu Agricultural University
Year 2016
Downloads 0

A study on production and marketing of farm fish in Nellore district of Andhra Pradesh

University Tamil Nadu Agricultural University
Year 2017
Downloads 0

A study on awareness, adoption and market potential of micronutrient and growth regulators in Villupuram and Cuddalore Districts

University Tamil Nadu Agricultural University
Year 2017
Downloads 0

A Study on Marketing Behaviour of Cotton Growers in Perambalur District of Tamil Nadu

University Tamil Nadu Agricultural University
Year 2018
Downloads 0

A Study on Marketing Behaviour of Small Onion Growers in Perambalur District of Tamil Nadu

University Tamil Nadu Agricultural University
Year 2018
Downloads 0
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Scholarly Publications

A study on farmer’s perception and buying behavior towards the use of Tamil Nadu Agricultural University Coconut tonic: An Empirical Analysis

Open Access
Journal Article
Plant Science Today. Year: 2026. Volume: 13 , Issue: 5 , Pages: 1-6 .
Authors: H S Charu; P N Venkatesa; M Chandrakumar; M Kalpana; S R Pangayar

Farmers buying behaviour towards secondary nutrients fertilizers in southern Tamil Nadu

Open Access
Journal Article
Plant Science Today. Year: 2024. Volume: 11 , Issue: sp4 .
Authors: P Gokulakrishna; D Murugananthi; M Chandrakumar; D R Parimala; S R Gangai

Analysis on consumer awareness and preferences on plant-based protein alternatives

Open Access
Journal Article
Plant Science Today. Year: 2025. Volume: 12 , Issue: sp1 , Pages: 1-6 .
Authors: Galla Vaishnavi; M Chandrakumar; S Selvanayaki; M Prahadeeswaran; S Vanitha

Sprouted finger millet as a functional food: Assessing urban consumption patterns and nutritional potential in Coimbatore district

Open Access
Journal Article
Plant Science Today. Year: 2025. Volume: 12 , Issue: sp4 .
Authors: M Manikandan; M K Chandra; D Murugananthi; E Parameswari; G Vanitha

Consumer awareness and adoption of multi-source edible oils: key influencing factors and barriers

Open Access
Journal Article
Plant Science Today. Year: 2025.
Authors: G Asmithaa; M Chandrakumar; D Murugananthi; G Vanitha; E Parameswari

Exploring the factors influencing farmers' purchase behavior towards submersible pumps: A PLS-structural equation modeling study in Coimbatore district

Open Access
Journal Article
Plant Science Today. Year: 2024. Volume: 11 , Issue: sp4 .
Authors: V Sakthivel; P Balaji; M Chandrakumar; A Vidhyavathi; RG Selvi; C Shokila; K Mugilan

Engagement of youth in coconut farming and its entrepreneurial behaviour assessment in FPO

Open Access
Journal Article
Plant Science Today. Year: 2025. Volume: 12 , Issue: sp4 .
Authors: R Arunkumar; P P Murugan; M Senthilkumar; M Chandrakumar; K Senguttuvan K; S R Gangai

Climate change and food security: Exploring adaptation strategies and regional vulnerabilities through a systematic review

Open Access
Journal Article
Plant Science Today. Year: 2025.
Authors: M Anshida; P P Murugan; M Senthilkumar; M Chandrakumar; G Vanitha; R A Janaki; G Arvind
Showing 1 to 8 of 11 publications