Sourabh Arora
VIDWAN ID: 155308

Dr Sourabh Arora

Male Doctor of Philosophy
Assistant Professor | Management Studies
Indian Institute of Technology, Roorkee
Uttarakhand
Expertise: Management
7 Publications
0 Projects
406 Scopus Citations
376 CrossRef
8 Years 5 Months Total Experience
Publications
7 Total
Articles
7
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Scopus Scopus
406 Citations
6 h-index
CrossRef CrossRef
376 Citations
6 h-index
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Personal Details

Doctor of Philosophy
2019
N/A
Assistant Professor
Apr 2018 – Present
Indian Institute of Technology, Roorkee | Management Studies
Social Sciences
Management

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Scholarly Publications

Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour

Journal Article
International Journal of Retail & Distribution Management. Year: 2022. Volume: 50 , Issue: 3 , Pages: 377-397 .
Authors: Arora, S.; Sahney, S.; Pradhan, D.

What Drives and Inhibits Consumers from Adopting Electric Two Wheelers: A Behavioural Reasoning Theory Perspective

Journal Article
Management and Labour Studies. Year: 2025. Volume: 50 , Issue: 2 , Pages: 166-183 .
Authors: Kartikeya Ashok; Abhishek Tripathi; Sourabh Arora

Examining consumers’ webrooming behavior: an integrated approach

Journal Article
Marketing Intelligence & Planning. Year: 2019. Volume: 37 , Issue: 3 , Pages: 339-354 .
Authors: Sourabh Arora; Sangeeta Sahney

Consumer’s webrooming conduct: an explanation using the theory of planned behavior

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2018. Volume: 30 , Issue: 4 , Pages: 1040-1063 .
Authors: Sourabh Arora; Sangeeta Sahney

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

Journal Article
Journal of Consumer Marketing. Year: 2018. Volume: 35 , Issue: 4 , Pages: 438-450 .
Authors: Sourabh Arora; Sangeeta Sahney

Webrooming behaviour: a conceptual framework

Journal Article
International Journal of Retail & Distribution Management. Year: 2017. Volume: 45 , Issue: 7-8 , Pages: 762-781 .
Authors: Sourabh Arora; Sangeeta Sahney

Understanding consumer’s showrooming behaviour: Extending the theory of planned behaviour

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2017. Volume: 29 , Issue: 2 , Pages: 409-431 .
Authors: Sourabh Arora; Kunal Singha; Sangeeta Sahney