Ministry of Education
Rama Swamy Palla
VIDWAN ID: 154147

Mr Rama Swamy Palla

Male Master of Business Administration
Assistant Professor | Department of Business Administration
Sasi Institute of Technology & Engineering, Kadakatla, Tadepalligudem, Pin-534101(CC-K6)
Andhra Pradesh
Expertise: Management
ORCID 0000-0002-3765-3692 ResearcherID AED-9586-2022 Google Scholar JQ6Wk4IAAAAJ
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9 Publications
0 Projects
1 Scopus Citations
1 CrossRef
11 Years 1 Month Total Experience
Publications
9 Total
Articles
5
Chapters
3
Proceedings
1
Activity

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Scopus Scopus
1 Citations
1 h-index
CrossRef CrossRef
1 Citations
1 h-index
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Professional Recognition

APSET
2024
APSCHE

Community & Membership

IIC
Member
Jan 2019
Hyderabad Management Association
Member
Jan 2018

Personal Details

Master of Business Administration
2013
N/A
Assistant Professor
Nov 2022 – Present
Sasi Institute of Technology & Engineering, Kadakatla, Tadepalligudem, Pin-534101(CC-K6) | Department of Business Administration
Assistant Professor
Jun 2016 – Jun 2022
Vishnu Institute of Technology, Vishnupur, Bhimavaram, PIN-534202(CC-PA)
Assistant Professor
Apr 2015 – May 2016
Ramachandra College of Engineering | Dept of Master of Business Administration
Social Sciences
Management

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Scholarly Work

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Machine learning based approach to study the service quality and loyalty intentions in mobile commerce and understanding the role of customer satisfaction Loyalty intentions in mobile commerce and understanding the role of customer satisfaction

Himani Narula
Mr.Rama Swamy Palla"
- Patent No. : 202311089140 Filed : 23-12-2023
Published : 23-02-2024 Published

Scholarly Publications

Tourism 4.0 meets the metaverse: revolutionising immersive travel and sustainability

Journal Article
International Journal of Tourism Policy. Year: 2025. Volume: 15 , Issue: 4 , Pages: 297-314 .
Authors: Venkat, N.; Palla, R.S.; Jaiswal, R.; Pathivada, D.; Shukla, V.
DOI 10.1504/IJTP.2025.148967

An Analysis of the Impact of Artificial Intelligence on HR Functions and Employee Experience

Conference Paper
Year: 2024. Pages: 1-4 .
Authors: Farheen, M.A.F.; Krishna, M.R.; Naresh, O.; Palla, R.S.; Chowdary, V.S.; Surendra, E.N.
DOI 10.1109/GCAT62922.2024.10923844 Crossref Crossref: 1 Scopus Scopus: 1

The Efficacious of Visual Merchandising Elements on Consumer Attention of Retail Outlets

Journal Article
Year: 2023.
Authors: Ramaswamy Palla

Impact of Digital Marketing Practices On Sales Growth And Sustainability Of MSME

Journal Article
Journal of Pharmaceutical Negative Results. Year: 2022.
Authors: Ramaswamy Palla

A Study on the Factors Affecting the Success of B2B E- Market Place

Journal Article
Year: 2022.
Authors: Ramaswamy Palla

Impact of Public Private Partnership For Inclusive Economic Growth

Book Chapter
Year: 2022.
Authors: Ramaswamy Palla

Public Private Partnership For Inclusive Growth

Journal Article
Year: 2021.
Authors: Ramaswamy Palla

Patent Innovations-Procedures, Practices& protection

Book Chapter
Year: 2019.
Authors: Ramaswamy Palla
Showing 1 to 8 of 9 publications