Nakkeeran Senthil Kumar
VIDWAN ID: 117906

Prof Nakkeeran Senthil Kumar

Male Doctor of Philosophy
Professor | Department of Management Studies
Anna University, Chennai
Tamil Nadu
Expertise: Management
20 Publications
0 Projects
237 Scopus Citations
199 CrossRef
22 Years 9 Months Total Experience
Publications
20 Total
Articles
18
Books
1
Chapters
1
Activity

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Scopus Scopus
237 Citations
6 h-index
CrossRef CrossRef
199 Citations
5 h-index
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Professional Recognition

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Community & Membership

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Operational Research Society of India
Senior
Jan 2003
INTERNATIONAL ASSOCIATION OF ENGINEERING & TECHNOLOGY FOR SKILL DEVELOPMENT
Scientific Council Member
Jan 2016

Personal Details

Doctor of Philosophy
2008
NATIONAL COUNCIL FOR CEMENT AND BUILDING MATERIALS
Master of Business Administration
1999
ARUL ANANDAR COLLEGE
Bachelor of Engineering
1997
N/A
Professor
Jun 2015 – Present
Anna University, Chennai | Department of Management Studies
Associate Professor
Jun 2012 – Jun 2015
Anna University, Chennai | Department of Management Studies
Assistant Professor
Jun 2008 – Jun 2012
Anna University, Chennai | Department of Management Studies
Lecturer
Dec 2003 – Jun 2008
Anna University, Chennai | Department of Management Studies
Social Sciences
Management

Related Profiles

Scholarly Work

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Empirical investigation of the hard and soft criteria of Total Quality Service in ISO 9001 certified SMEs in TamilNadu

University Anna University, Chennai
Year 2017
Downloads 0

A STUDY ON MEASURING FARMERS’ SATISFACTION AND LOYALTY TOWARD INDIAN FERTILIZER BRANDS

University Anna University, Chennai
Year 2018
Downloads 0

Impact Of Advertisement & Experience On Brand Development Stages Of CBBE – A Study Among Mobile Phone Users

University Anna University, Chennai
Year 2017
Downloads 0

INVESTIGATING THE RELATIONSHIP BETWEEN TEAM WORK QUALITY AND CREATIVITY- A STUDY WITH SPECIFIC REFERENCE TO THE INDIAN INFORMATION TECHNOLOGY SECTOR

University Anna University, Chennai
Year 2018
Downloads 0

A Study on user behavior towards the usage of smart phone applications

University Anna University
Year 2020
Downloads 0

THE DETERMINANT FACTORS INFLUENCING CONSUMER FOODWASTE BEHAVIOUR

University Anna University
Year 2021
Downloads 0

Influence Of Technology And Non Technology Factors On Medical Tourism For Chennai As Destination

University Anna University
Year 2022
Downloads 0

GENDER PORTRAYAL OF ADULTS AND CHILDREN IN INDIAN TELEVISION ADVERTISEMENTS DEPICTED IN CARTOON CHANNELS: A CONTENT ANALYSIS

University Anna University
Year 2024
Downloads 0

A STUDY ON THE FACTORS THAT INFLUENCE THE DESTINATION BRAND CHOICE OF UNESCO HERITAGE DESTINATION SITES OF TAMILNADU

University ANNA UNIVERSITY
Year 2025
Downloads 0

THE EFFECT OF GREENWASHING PERCEPTION ON SUSTAINABLE PURCHASE INTENTION: AN EMPIRICAL STUDY FOR GREEN HOUSEHOLD APPLIANCES

University Anna University, Chennai
Year 2026
Downloads 0

A method of Implementing low pulsed laser shock peening on ceramic brake pads

R. MURUGANANDHAN
- Patent No. : 510664 Filed : 22-09-2022
Published : 14-02-2024 Published

Scholarly Publications

Value-based promotion - A consumer retention tool in electronics goods market

Journal Article
International Journal of Value Chain Management. Year: 2014. Volume: 7 , Issue: 2 , Pages: 124-133 .
Authors: Gemini V. Joy; P.S. James; N. Senthil Kumar

Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA

Journal Article
Journal of Brand Management. Year: 2017. Volume: 24 , Issue: 5 , Pages: 467-488 .
Authors: Pradeep Kumar Mohanty; N. Senthil Kumar

TEAM WORK QUALITY: Why it Matters in Enhancing the Creativity of Software Organizations

Open Access
Book
Year: 2021. Pages: 1-132 .
Authors: Rajalakshmi Subramaniam; Senthilkumar Nakkeeran; Sanjay Mohapatra

The influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticism

Open Access
Journal Article
Journal of Environmental Biology. Year: 2023. Volume: 44 , Issue: 5 , Pages: 719-727 .
Authors: Department of Management Studies, College of Engineering, Guindy, Anna University, Chennai-600 025, India; R. Kavitha; N. Senthil Kumar; Department of Management Studies, College of Engineering, Guindy, Anna University, Chennai-600 025, India

Study on Occupational Health Hazards Among Women Beedi Rollers In Tamilnadu

Other
Year: 2010.

Role of placement in determination of service quality measurement of higher education in India

Journal Article
Year: 2010.

Indian textile industry: sea of potential opportunities

Journal Article
Year: 2010.

Continuous supply chain collaboration: Road to achieve operational excellence

Report
Year: 2010.
Showing 1 to 8 of 20 publications