Vidwan-ID : 117550

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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 5.2

52% Complete
4 Articles

Dr Kerena Anand

Assistant Professor
Christ University

Publications

  • 4
    Journal Articles
  • 1

Citations / H-Index

Citations
0 h-index
1 Citations



Co-author Network


Expertise

Management

Faculty of Marketing in Christ University since 2018. Over 16 years of experience in Industry and Academics. Research interests are in Consumer Behavior focusing on the perceptual influence of customers in buying decisions. Handles subjects in Marketing, Production and General Management. Has credit of published national and international articles and case studies. Good experience in organizing conferences and seminars.

Personal Information

Dr Kerena Anand

Female
Christ University, Hosur Rd, Bhavani Nagar
, Karnataka, India - 560029


Experience in Months

Academic: 10 Administrative: 0 Industry: 0

Experience

  • Assistant Professor

    School of Business and Management

    Christ University, Bengaluru


Qualification

  • Ph.D

    Visvesvaraya Technological University


Membership In Committees

2021

Vellore Institute of Technology

Doctoral Advisory Committee Member

2021

Vellore Institute of Technology

Doctoral Advisory Committee Member

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Publications (4)