Sharmishtha Deshmukh
VIDWAN ID: 113173

Dr Sharmishtha Deshmukh

Female Doctor of Philosophy
Assistant Professor | Global Business School and Research Centre
Dr. D.Y.Patil Vidyapeeth, Pune
Maharashtra
Expertise: Management
3 Publications
0 Projects
8 Scopus Citations
4 CrossRef
12 Years 2 Months Total Experience
Publications
3 Total
Chapters
3
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Scopus Scopus
8 Citations
1 h-index
CrossRef CrossRef
4 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2019
Shoolini University of Bio Technology and Management Sciences, Oachghat, Solan
Assistant Professor
Jul 2014 – Present
Dr. D.Y.Patil Vidyapeeth, Pune | Global Business School and Research Centre
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Securing Sign-Up and Sign-In in the Indian Market: Fraud Prevention in CIAM for CRM - A Comprehensive Review and Future Directions

Book Chapter
Year: 2025. Pages: 274-301 .
Authors: Nitesh Behare; Manesh R. Palav; Sharmishthadevi B. Deshmukh; Shrikant Waghulkar; Vinod Pal

Driving Sales and Customer Engagement

Book Chapter
Year: 2024. Pages: 361-388 .
Authors: Sharmishthadevi B. Deshmukh; Ashutosh Panchbhai; Monika Gorkhe; Nitesh Behare; Shubhada Nitesh Behare; Swati Manoj Yeole; Shrikant Waghulkar; Suraj Sharma

Interdisciplinary Perspectives in Data-Driven Marketing

Book Chapter
Year: 2024. Pages: 293-322 .
Authors: Mayuri Vaibhav Kulkarni; Sharmishthadevi Deshmukh; Nitesh Behare; Shrikant Waghulkar; Ajit Chandrakant Sane; Shital Gupta; Atmaram Shelke; Suraj Sharma