Vidwan-ID : 104780

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Academic Identity

Orcid Id 0000-0001-9550-580x
Scopus Id vibhuti@mnnit.ac.in
Researcher Id vibhuti
Google Scholar Id vibhuti@mnnit.ac.in

Profile Links

Score criteria

Criteria	Point
Personal Details	1
Expertise Details	1
Experience Details	1
Qualification Details	1
Employee ID	0.2
Orcid ID	0.2
Researcher ID	0.2
Scopus ID	0.2
Google Scholar ID	0.2
Honours <=3< /td>	0.3
Honours >3	0.5
Project worth less than Rs.5,00,000/-	0.2
Project worth more than Rs.5,00,000/-	0.5
Membership in professional Bodies < 5	0.5
Membership in professional bodies >=5	1
No of publications <=15	1
No of publications between 15-45	2
No of publications >45	3

Vidwan Score 8.5

34 Articles

20 Books

Dr Vibhuti Tripathi

Associate Professor

Motilal Nehru National Institute of Technology Allahabad

Publications

34

Journal Articles
20

Book
13

Conference
Proceedings
1
6

Citations / H-Index

69 Citations

3 h-index

62 Citations

Google Scholar

Co-author Network

Expertise

Biology

Marketing Management, Cognitive Consumer Behavior, Brand Management, Retail Management, Advertising and Sales Force Management ,Rural Marketing, Digital Marketing, Internal Marketing, Marketing Ethics, Social Marketing

Personal Information

Dr Vibhuti Tripathi

1972 Female

School Of Management Studies Motilal Nehru National Institute Of Technology Allahabad, Prayagraj

Allahabad, Uttar Pradesh, India - 211004

Experience

2018 - Present

Associate Professor

School of Mangaement Studies

Motilal Nehru National Institute of Technology Allahabad, Allahabad
2012 - 2018

Assistant Professor (Grade-II)

School of Mangaement Studies

Motilal Nehru National Institute of Technology Allahabad, Allahabad
2009 - 2012

Assistant Professor (Grade-I)

School of Mangaement Studies

Motilal Nehru National Institute of Technology Allahabad, Allahabad

Qualification

2007

Ph.D

Motilal Nehru National Institute of Technology Allahabad
1997

Master of Business Administration

Prestige Institute of Management & Research, Indore, M.P.
1994

Bachelor of Arts

Dr.Hari Singh Gour University, Sagar, M.P.
1991

Senior School Certificate Examination

Scindia Kanya Vidyalaya, Gwalior
1989

Secondary School Examination

Scindia Kanya Vidyalaya, Gwalior

Doctoral Theses Guided

2023

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Motilal Nehru National Institute of Technology Allahabad,Shobha Mishra

2022

Determinant of Consumers Continuance Intention to Use Mobile Banking

Motilal Nehru National Institute of Technology Allahabad,Ankita Khare

2020

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Motilal Nehru National Institute of Technology Allahabad, Vibha Yadav

2023

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Motilal Nehru National Institute of Technology Allahabad,Shobha Mishra

2022

Determinant of Consumers Continuance Intention to Use Mobile Banking

Motilal Nehru National Institute of Technology Allahabad,Ankita Khare

2020

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Motilal Nehru National Institute of Technology Allahabad, Vibha Yadav

2018

Social Marketing Interventions by Government: A Study of Sanitation Behaviour amongst Rural Households.

MNNIT Allahabad,Suresh Kumar

2016

Technology Application in Effective Merchandise Management: A Study of Semi-Organized Consumer Durable Retail Stores in India

MNNIT Allahabad,Priyanka Kochhar

2015

Influence of Shopping Orientation and Mall Attractiveness Dimensions on Customer Experience: A Study of Metro and Tier I Cities in India

MNNIT,Anushree Tandon

2015

Service Quality Determinants of Public Transport System: A Study of Tier I and Tier II cities in India

MNNIT Allahabad,Gunjan Nema

2015

Determinants of Brand Extension Success and its Relation with Brand Architecture: A Study of Personal Care Brands in India

MNNIT Allahabad,Pooja Dwivedi

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Membership In Professional Bodies

2022

All India Management Association

Life Time

2022

All India Management Association

Life Time

Read Less

Membership In Committees

2021

Extra Academic Activities, National Education Policy 2020

Coordinator

2020

Faculty-in-charge counselor (Girls)

Associate Professor

2020

Convener, Departmental Under Graduate Committee (DUGC)

Associate Professor

2021

Extra Academic Activities, National Education Policy 2020

Coordinator

2020

Faculty-in-charge counselor (Girls)

Associate Professor

2020

Convener, Departmental Under Graduate Committee (DUGC)

Associate Professor

2020

Printing and Press Publicity & Invitation Committee (Convocation 2020)

Associate Professor

2019

Convener, Departmental Masters’ Program Committee (DMPC)

Associate Professor

2017

Convener, Departmental Doctoral Program Committee (DDPC)

Assistant Professor

Read Less

Vidwan-ID : 104780

Academic Identity

Profile Links

Score criteria

Vidwan Score 8.5

Dr Vibhuti Tripathi

Publications

Journal Articles

Book

Conference Proceedings

Citations / H-Index

Google Scholar

Co-author Network

Publications - 70 Co-author - 241

Expertise

Biology

Marketing Management, Cognitive Consumer Behavior, Brand Management, Retail Management, Advertising and Sales Force Management ,Rural Marketing, Digital Marketing, Internal Marketing, Marketing Ethics, Social Marketing

Personal Information

Dr Vibhuti Tripathi

Experience

Associate Professor

Assistant Professor (Grade-II)

Assistant Professor (Grade-I)

Qualification

Ph.D

Master of Business Administration

Bachelor of Arts

Senior School Certificate Examination

Secondary School Examination

Doctoral Theses Guided

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Determinant of Consumers Continuance Intention to Use Mobile Banking

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Impact of Situational Factors on Sales Performance: Exploring the Mediating Role of Internal Marketing and Ethical Selling in Indian Insurance Industry

Determinant of Consumers Continuance Intention to Use Mobile Banking

Impact of Quality of Work Life (QWL) on Turnover Intention of Ground Staff of Airlines in India

Social Marketing Interventions by Government: A Study of Sanitation Behaviour amongst Rural Households.

Technology Application in Effective Merchandise Management: A Study of Semi-Organized Consumer Durable Retail Stores in India

Influence of Shopping Orientation and Mall Attractiveness Dimensions on Customer Experience: A Study of Metro and Tier I Cities in India

Service Quality Determinants of Public Transport System: A Study of Tier I and Tier II cities in India

Determinants of Brand Extension Success and its Relation with Brand Architecture: A Study of Personal Care Brands in India

Membership In Professional Bodies

All India Management Association

All India Management Association

Membership In Committees

Extra Academic Activities, National Education Policy 2020

Faculty-in-charge counselor (Girls)

Convener, Departmental Under Graduate Committee (DUGC)

Extra Academic Activities, National Education Policy 2020

Faculty-in-charge counselor (Girls)

Convener, Departmental Under Graduate Committee (DUGC)

Printing and Press Publicity & Invitation Committee (Convocation 2020)

Convener, Departmental Masters’ Program Committee (DMPC)

Convener, Departmental Doctoral Program Committee (DDPC)

Publications (70)

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