GEETHA A
VIDWAN ID: 519059

Ms GEETHA A

Female Master of Commerce
Assistant Professor | Department of Commerce
Dr. M.G.R. Educational and Research Institute
Tamil Nadu
Expertise: Humanities, Multidisciplinary
2 Publications
0 Projects
0 Scopus Citations
0 CrossRef
5 Years 10 Months Total Experience
Publications
2 Total
Articles
1
Chapters
1
Activity

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Professional Recognition

Best Faculty Award
2022
PARA AWARDS

Community & Membership

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Personal Details

Master of Commerce
2020
N/A
Bachelor of Commerce
2018
N/A
Assistant Professor
Nov 2020 – Present
Dr. M.G.R. Educational and Research Institute | Department of Commerce
Arts and Humanities
Humanities, Multidisciplinary

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Scholarly Work

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Scholarly Publications

Impact of Leadership style on Employee Commitment in Public Sector

Open Access
Book Chapter
Year: 2024. Pages: 787-796 .
Authors: M. Padmavathy; V. Venkatragavan; A. Geetha

Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks

Open Access
Journal Article
Frontiers in Artificial Intelligence. Year: 2026. Volume: 9 , Pages: 1865410 .
Authors: A. Geetha