Vidwan-ID : 161921

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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 7.1

71% Complete
30 Articles
7 Books

Dr Gouranga Patra

Associate Professor
Adamas University

Publications

  • 30
    Journal Articles
  • 7
    Book
  • 5

Citations / H-Index

5 Citations
1 h-index
7 Citations


Google Scholar


Co-author Network


Expertise

Management

Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc

Personal Information

Dr Gouranga Patra

1982 Male
Department Of Management, Adamas University Adamas University, Barasat
Kolkata, West Bengal, India - 700126


Experience

  • Associate Professor

    Department of Management

    Adamas University,West Bengal


Qualification

  • Ph.D

    Assam University


Doctoral Theses Guided

2021

Employer Branding in Digital Economy- A study in ITes Sector in India

Adamas University,Indranil Mukhopadhyay

2021

Financial Health of Firms Availing MSME Finance- A Study

Adamas University,Dr. Mainak Chakraborty

2021

Employer Branding in Digital Economy- A study in ITes Sector in India

Adamas University,Indranil Mukhopadhyay

2021

Financial Health of Firms Availing MSME Finance- A Study

Adamas University,Dr. Mainak Chakraborty

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Membership In Professional Bodies

2022

Calcutta Management Association

Annual

2022

Calcutta Management Association

Annual

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Publications (38)